I mentioned before I left that I would be taking two
classes: international marketing and international project management. I now
have been taking the classes for a week and a half meaning that in about a week
and a half we will be taking the finals. We have multiple professors teaching
each class. Our marketing class for the first week was taught by a Lithuanian
professor and for the second week is being taught by a professor from Germany
who also actually taught a class at UNC last year. Our project management class
was taught by a Lithuanian professor as well named Alfredas. We were told that
he was chosen to teach this course because he is one of the most liked
professors at ISM. The picture that is below is of some of us UNC students with
Alfredas on his last day of class.
International Marketing: Up until today this was my morning
class. Parts of this class have been very different than the Global Marketing
class that I had back at UNC. One thing that was very different is that we
focused very closely on pricing strategies. I know that for me it was
challenging but rewarding. In my other marketing classes we had only covered
the basics of pricing but had not gone in depth into actually calculating
pricing. There are also parts of this class that have been very similar to my class
at UNC but our professor is able to offer a differing perspective.
International Project Management: This course has also been
tough as well. The first day of class we were assigned a project including a 20
minute presentation that was due the next day. Since then we have presented
another two times. The project that we
are working on is planning a project that we could (theoretically) sell to an
institution that would be interested in implementing our project plan. I am in
a team with Denise, from UNC and two girls from Portugal, Carolina and Rita
(the same girls we went to Finland with). Our project is planning a bike tour
around Vilnius. It has been interesting working on this project because we are
planning it in a different country. For example, when I was looking up average
salaries for travel agents the only numbers that I could find were for US
agents. When I told my group members how much it was in Euros they told me that
the amount was far too high for what people make in Europe. There were many more
things that were similar such as looking up printing services and trying how to
figure out how much it was in litas as opposed to USD. I suppose that is the
point of the class though because it would be completely different if I were
doing it in the US. The picture that I included below is part of our project
called a Work Breakdown Sheet.
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